Kwil Privacy Policy

Your Personal Data: A Privacy Notice

Kwil take the matter of privacy very seriously and we are committed to ensuring that all website visitors privacy is safeguarded.

Kwil will be what is known as the ‘Data Controller’ of the personal data you provide to us. This data includes all basic information that you may provide, including name (current and previous), home address, date of birth and contact information. When making your will and/or lasting power of attorney you may provide us with details of your estate and assets as well as names and addresses for any executors, trustees, beneficiaries and attorneys that appoint. This personal data will be held and dealt with in compliance with current Data Protection regulations.

Sensitive Data

The information you have provided could potentially be linked to particularly sensitive personal data, including, but not limited to; medical information, sexual orientation, political opinion, political party, group or Trade Union membership or religious or philosophical beliefs. We therefore require specific consent from you to process any and all information that is essential in completing your will or lasting power of attorney.

Why we need it

We collect and process your personal data only to enable us to carry out your instructions in completing our products and services. We will only hold your personal data relating to the transactions that you enter into with us. We will only disclose your personal data to a party to the transaction and with your specific consent.

What we do with it

All the data we hold about you will be processed by our staff in the United Kingdom and no third parties will have access to either your own or your beneficiary or executor’s personal data unless there is a clear contractual, legal or commercial obligation for us to provide this. Your personal details, Will and contact information will only be accessible with your login, or redeemable by your Executor(s).

Your information will be stored on a Microsoft Azure cloud-based system whose servers are located within the European Union.

Your information will not be used for any other purposes, other than those directly required for carrying out our Service. We will contact both you and your Executor(s) periodically, as a reminder of our service, the location of your Will and steps that can be taken to redeem this. Your data will not be used for any direct marketing by Kwil (unless you have consented to receive this).

Please be aware, however, that your information may be stored on Microsoft Azure’s cloud-based system whose servers are located within the European Union.

Data will also be shared with other select processors for the purposes of carrying out specific functions, such as sending correspondence and processing payments.

Beyond this, your identifiable personal data will not be shared with any other parties, unless explicitly consented to.

Where a user has been referred to Kwil through a charity partner, your details and those of your gift will only be provided to the charity where your express consent is given, and your consent to receive marketing materials from the charity. If you consent to share this information and receive marketing materials, Kwil will share your basic information (name, address, date of birth, telephone number and email address) to the charity, and confirm which methods of contact you have consented to receiving. Should you wish to subsequently exercise your rights under GDPR with the charity (including changing marketing preferences or restricting personal data), you will need to contact the charity directly.

Where consent to provide a charity with your identifiable personal data is not provided, Kwil may share anonymised information about any gifts made to the charity. This data will not contain any of your identifiable personal data and it will not be possible to link any gift to an identifiable person.

We take all reasonable steps to ensure that your personal data is processed securely and more information on this can be found on our website.

How long we keep it

If you do not complete your will or lasting power of attorney, Kwil shall only retain your personal data for a period of twelve months from the point of your last access to our site. Where a will or a lasting power of attorney has been completed, Kwil shall retain full copies of this, along with your account information until this has been redeemed, either by you or your Executor(s) upon your death. After the Will is redeemed, Kwil can offer to retain this document on our servers indefinitely. However, should you or your Executor(s) not opt for this service; the Will shall be erased from our systems after ninety days.

What are your rights?

If at any point you believe the information we process on you is incorrect, you can request to see this information and have the information corrected or deleted. If you wish to raise a complaint on how we have handled your personal data, you can contact our Data Protection Officer who will investigate the matter. If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office (ICO) by contacting them on 0303 123 1113 or visiting Our Data Protection Officer is Roopa Sahota and you can contact her at

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An analytics platform that is used to measure response to TV advertising.

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Complaints Procedure

We pride ourselves on providing a professional service. If you are not happy with our service in any way we would like to hear about it. Please address your complaint in writing to: